Multisensory Packaging by Carlos Velasco & Charles Spence
Author:Carlos Velasco & Charles Spence
Language: eng
Format: epub
ISBN: 9783319949772
Publisher: Springer International Publishing
References
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.Crossref
Aggarwal, P., & McGill, A. L. (2007). Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34(4), 468–479.Crossref
Appelle, S. (1972). Perception and discrimination as a function of stimulus orientation: The “oblique effect” in man and animals. Psychological Bulletin, 78(4), 266–278.Crossref
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